AI UGC ads, built for testing hooks.
AI UGC ads are creator-style video ads with an AI-generated presenter. We use them where they are strongest: product demos, explainers and podcast-style clips, produced in many hook variations so the account finds a working angle faster.
AI UGC and presenter-style formats
Hover or tap a clip to play it. Every clip is our own production.
What AI UGC is, and what it is for.
UGC, user-generated content, is the creator-to-camera style that performs well in feeds because it looks native. AI UGC keeps the style and replaces the shoot: the presenter, the voice and the setting are generated.
The gain is variation. Results on Meta depend more on how fast you find a working angle than on how polished any single ad is, and with AI the same script can open ten different ways for the cost of one traditional shoot.
It is also the most contested AI format. An AI presenter demonstrating a product is one thing. An AI person presented as a real customer giving an opinion is where trust, platform rules and the law collide, so we do not make those.
AI Ads in 2026: What Works and What the Law RequiresWhy brands use AI UGC ads.
Many hooks, quickly
The opening decides hook rate, and hook rate gates everything after it. AI makes new openings cheap enough to test in volume.
No shoot to organise
No creators to brief, ship product to and wait for, which matters most when a winner fatigues and a replacement is needed now.
Several languages from one concept
The same ad can be produced for different markets, with every voiceover checked by a native speaker.
Podcast-style clips
Multi-speaker conversation clips for Reels and TikTok, a format that carries an argument rather than a slogan.
Where AI UGC fits, and where it does not.
- Product demos and explainers
- Accounts that need a steady flow of new hooks
- Offers that sell in more than one language
- Fake customer testimonials or reviews. We do not produce them.
- Claims that only a real, named person can stand behind
How an AI UGC ad gets made.
- 01
Brief
You tell us the product, the offer and who buys it. We build the ideal customer profile and the angles worth testing.
- 02
Concept and script
Each concept gets a hook, a body and a call to action, written for the first second of attention.
- 03
Production
Produced in our in-house AI studio, with hook variations so the opening can be tested one variable at a time.
- 04
Delivery and revisions
Formats for Feed and Reels, revision rounds included. Every ad is yours to use across paid and organic, forever.
What is the difference between UGC and AI UGC?
UGC is filmed by real creators. AI UGC uses an AI-generated presenter and voice in the same creator style. The second is faster to vary, which is what makes it useful for testing.
Do AI UGC ads need to be labelled in the EU?
Since 2 August 2026 the EU AI Act requires disclosure of AI-generated content that resembles real people and could falsely appear authentic. The disclosure has to be clear and visible when someone first sees the content. If in doubt, label it. This is a summary, not legal advice.
Do you make AI customer testimonials?
No. An invented customer praising a product is misleading advertising, whatever tool made it. We use AI presenters for demos, explainers and podcast-style clips.
Does AI UGC work in Estonian and other small languages?
It can, but AI speaks English better than smaller languages, so every Estonian script and voiceover gets checked by a native speaker before it ships.
Who owns the finished ads?
You do. Full ownership across paid and organic channels, forever. We may show anonymised variants in our portfolio, nothing more.
See what AI UGC could test for you.
30 minutes. We look at your offer, your current ads and your account, and tell you honestly which hooks we would test first.