Stop-motion ads with a handmade look.
Stop-motion ads show a product in a handmade, frame-by-frame style: crocheted worlds, clay characters, objects that move on their own. We produce the look in our in-house AI studio, fast enough to test several versions in a live ad account.
Crochet, claymation and other stop-motion styles
Hover or tap a clip to play it. Every clip is our own production.
What a stop-motion ad is, and why it earns attention.
Stop-motion is animation that looks built by hand: each frame slightly different from the last. In a feed full of talking heads and product shots, the texture alone is a reason to stop.
Traditional stop-motion takes days per second of footage, which rules it out for performance creative that has to be tested and replaced. Produced with AI, the same handmade look becomes a format you can iterate.
One style we produce is crochet stop-motion, where the product sits in a knitted world. It reads as warm and crafted, which suits brands that do not want to look like a hard sell.
Meta Creative Testing: 5-Step Framework for Winning AdsWhy brands use stop-motion ads.
Texture stops the scroll
Yarn, clay and paper look tactile on a phone screen, and the opening frame is where an ad wins or loses its viewer.
The product stays the hero
The world is stylised, the product is recognisable, so the ad builds the brand while it sells.
It keeps a premium feel
A crafted look avoids the cheapening effect of loud performance ads, which matters for higher-priced products.
It gives a tired account something new
When an audience has seen every UGC angle, a different visual language resets attention.
Where stop-motion fits, and where it does not.
- DTC accessories, gifts, food and home products
- Brands with a warm or premium tone
- Seasonal campaigns that need a distinct look
- Offers that need a detailed spoken explanation
- Products where buyers want to see exact real-life footage
How a stop-motion ad gets made.
- 01
Brief
You tell us the product, the offer and who buys it. We build the ideal customer profile and the angles worth testing.
- 02
Concept and script
Each concept gets a hook, a body and a call to action, written for the first second of attention.
- 03
Production
Produced in our in-house AI studio, with hook variations so the opening can be tested one variable at a time.
- 04
Delivery and revisions
Formats for Feed and Reels, revision rounds included. Every ad is yours to use across paid and organic, forever.
Is this real, frame-by-frame stop-motion?
No. We produce the stop-motion look with AI. Real stop-motion is too slow to test and replace in an ad account, which is the whole point of performance creative.
What is crochet stop-motion?
A stop-motion style where characters and sets look crocheted or knitted. It is one of the formats we have validated with real ad spend in live accounts.
What is the difference between claymation and stop-motion?
Claymation is one kind of stop-motion, made with clay figures. Stop-motion is the wider family, which also covers crochet, paper and moving objects.
Where can stop-motion ads run?
Facebook and Instagram Feed and Reels, and TikTok. We deliver the formats each placement needs.
Who owns the finished ads?
You do. Full ownership across paid and organic channels, forever. We may show anonymised variants in our portfolio, nothing more.
See your product in stop-motion.
30 minutes. We look at your product, your current ads and your account, and tell you honestly which style we would test first.