Claymation ads that stop the scroll.
Claymation ads are short video ads in a clay-animation style. We produce them in our in-house AI studio, so a format that used to need a stop-motion studio and weeks of work is ready in days, with several openings to test.
Claymation and related stylised formats
Hover or tap a clip to play it. Every clip is our own production.
What a claymation ad is, and why it works in a feed.
A claymation ad tells a product story with clay-style characters and sets. Classic claymation is shot frame by frame, which is why brands rarely used it for performance ads: one video took weeks and could not be changed afterwards.
AI production removes that limit. The look stays, the cost of a new variation drops, and the ad can be tested like any other creative: same message, different opening, round after round.
The style is obviously artificial, and that is its advantage. The viewer does not stop to wonder whether it is real. They watch to see what happens next.
AI Ads in 2026: What Works and What the Law RequiresWhy brands use claymation ads.
It looks like nothing else in the feed
Most ads look like ads. A clay character does not, and the opening frame is what decides whether anyone watches the rest.
It explains without a presenter
A problem and its solution can be acted out by characters, which suits products that are hard to film or awkward to demonstrate.
It is honest about being made
A stylised format asks no belief from the viewer and avoids the trust problems of realistic AI people.
It can be iterated
New hooks and versions for Feed and Reels are produced from the same concept, so a winner can be extended instead of replaced.
Where claymation fits, and where it does not.
- DTC products with a clear problem and solution
- Services that are abstract or hard to film
- Accounts where standard UGC has started to fatigue
- Products that sell on exact real-life texture or fit, where footage of the real thing matters
- Brands that need a real, named spokesperson on camera
How a claymation ad gets made.
- 01
Brief
You tell us the product, the offer and who buys it. We build the ideal customer profile and the angles worth testing.
- 02
Concept and script
Each concept gets a hook, a body and a call to action, written for the first second of attention.
- 03
Production
Produced in our in-house AI studio, with hook variations so the opening can be tested one variable at a time.
- 04
Delivery and revisions
Formats for Feed and Reels, revision rounds included. Every ad is yours to use across paid and organic, forever.
Are your claymation ads real stop-motion?
No. They are produced with AI in a claymation style. That is what makes them fast enough for performance marketing, where you need several versions to test rather than one finished film.
Where can claymation ads run?
Anywhere short video runs: Facebook and Instagram Feed and Reels, and TikTok. We deliver the formats each placement needs.
How fast is delivery?
It depends on the package. On our fastest one, turnaround is 48 to 72 hours per ad. Other packages deliver in monthly or two-weekly batches.
Do AI-made claymation ads need a label in the EU?
EU rules since 2 August 2026 focus on AI content that could falsely appear real. Evidently artistic or fictional work, such as a clay character, only needs an appropriate disclosure that does not get in the way of the work. This is a summary, not legal advice.
Who owns the finished ads?
You do. Full ownership across paid and organic channels, forever. We may show anonymised variants in our portfolio, nothing more.
See if claymation fits your brand.
30 minutes. We look at your product, your current ads and your account, and tell you honestly which format we would test first.